Experience

Ziad Hassouneh is the Chief Executive of Emirates Intellectual Property Services (EIPS), one of the UAE’s longest-established and most trusted intellectual property firms. With more than two decades of regional experience, he leads a highly specialised team that supports local and international businesses in protecting and enforcing their intellectual property rights across the UAE, GCC, and wider MENA region.

Ziad is recognised for his practical, commercially minded approach to IP strategy and his deep understanding of the UAE’s regulatory landscape. Under his leadership, EIPS has become a preferred partner for multinational corporations, government entities, SMEs, and innovators seeking reliable and efficient protection of their patents, trademarks, copyrights, and industrial designs.

Expertise & Practice Focus

Ziad Hassouneh advises on the full spectrum of intellectual property matters, including:

• Trademark registration, protection, and enforcement
• Patent filing, prosecution, and portfolio management
• Copyright registration and dispute resolution
• Industrial design protection and enforcement
• Anti-counterfeiting and anti-infringement actions
• Customs recordals and market surveillance
• Commercial IP strategy and risk assessment

His experience spans a broad range of sectors, including technology, manufacturing, consumer goods, pharmaceuticals, hospitality, retail, and international trade. Ziad is regularly relied upon for navigating complex cross-border IP issues, brand protection strategy, and coordinating multinational enforcement actions across the GCC.

Leadership at EIPS

Since assuming leadership at EIPS, Ziad has overseen the firm’s expansion and its continual adaptation to evolving IP frameworks in the UAE and surrounding jurisdictions. EIPS’ location near the UAE Trademark and Patent Office allows his team to respond rapidly to client needs and maintain close communication with local authorities — a strategic advantage that clients benefit from daily.

Ziad also supervises the firm’s anti-counterfeiting operations, working with enforcement bodies, customs authorities, and regulatory agencies to safeguard brands from market infringement.

Approach & Client Commitment

Ziad is known for his:

• Clear, strategic advice tailored to commercial objectives
• Responsiveness and hands-on involvement in each matter
• Ability to simplify complex legal processes for clients
• Focus on cost-effective protection without compromising quality

EIPS’ long-standing reputation, established in 1998, combined with Ziad’s leadership, has positioned the firm as a trusted partner for both national and international businesses seeking to protect their IP in a rapidly developing market.

About Emirates Intellectual Property Services (EIPS)

Founded in 1998, EIPS is a full-service IP firm with capabilities in patents, trademarks, copyrights, designs, commercial law, and dispute resolution. The firm is particularly well-regarded for its anti-counterfeiting division, which provides enforcement, investigations, and market protection across the GCC.