About
Biography
About the Lawyer
Ivelina is the Managing partner of Dinova Rusev & Partners. She has significant experience in applications for anti-monopoly clearances, as well as expertise in solving different competition issues.
Ivelina is one of the leading Bulgarian experts in unfair competition, misleading advertisement and consumer protection law. She also has extensive experience in advising online trading activities, product labelling and advertising regulations.
Her other core specialty is assessment of marketing campaigns for compliance with unfair competition rules and any other regulatory issues for the retail business.
Ivelina as well-known expert is leading practical courses and professional trainings for marketers, business leaders in different educational centres. She provides ongoing competition advice, including on misleading advertising.
Experience
Ivelina Cherneva joined Dinova Rusev & Partners in 2007 and was promoted to Partner in 2020 before her appointment as Managing Partner. Admitted to the Sofia Bar in 2009, she has over 15 years of experience in competition law.
Specialty
Competition & Antitrust, with a focus on unfair competition, misleading advertising, consumer protection, anti-monopoly clearances, and compliance for marketing campaigns and retail business.
Education
- Admitted Sofia Bar, 2009
- Sofia University St. Kliment Ohridski, Master of Laws, 2005
- MBA, University of National and World Economy, Bulgaria, 2012
Based on the search results provided, here is what can be documented about Ivelina Cherneva's achievements and recognition:Achievements and Recognition
- Managing Partner Appointment: Appointed as Managing Partner of Dinova Rusev & Partners, succeeding founder Anelia Dinova
- Partner Status: Made Partner at Dinova Rusev & Partners in 2020
- Leadership Recognition: Described as demonstrating "a commitment to upholding the highest standards of legal practice" and playing "a pivotal role in steering the firm towards continued success"
- Industry Speaking Engagements: Listed as one of three leading lawyers at Dinova Rusev & Partners selected as speakers at professional events
- Professional Directory Recognition: Listed in Global Advisory Experts as a specialist in Competition law in Bulgaria
Law Firm
Dinova Rusev & Partners
Ivelina Cherneva featured in

Practice Area
Competition Risks for E-commerce Platforms in Bulgaria 2026: Compliance Checklist for Marketplaces and Online Retailers
3 Sept 2026

Practice Area
Algorithmic Pricing in Bulgaria: Comply with the “excessively High Price” Rules
27 Aug 2026

Practice Area
How to File a Misleading Advertising or Unfair Competition Complaint in Bulgaria
20 Aug 2026

Practice Area
How Do I Participate in a Public Procurement Procedure in Bulgaria: Step‑by‑step for Bidders (eligibility, Documents, CPC Appeals)
25 May 2026

Practice Area
What Bulgaria's 2026 Competition Law Amendments Mean for Businesses, Practical Compliance Guidance
18 May 2026

Practice Area
Competition Law in Bulgaria 2026: Merger Control, CPC Call‑in & Penalties
11 May 2026
Frequently Asked Questions
What is Ivelina's specialty?
Ivelina's specialty is in Competition & Antitrust, with a focus on unfair competition, misleading advertising, consumer protection, anti-monopoly clearances, and compliance for marketing campaigns and retail business.
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What is Ivelina's experience?
Ivelina Cherneva joined Dinova Rusev & Partners in 2007 and was promoted to Partner in 2020 before her appointment as Managing Partner. Admitted to the Sofia Bar in 2009, she has over 15 years of experience in competition law.
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What is Ivelina's educational background?
Ivelina was admitted to the Sofia Bar in 2009. She holds a Master of Laws from Sofia University St. Kliment Ohridski in 2005 and an MBA from the University of National and World Economy in Bulgaria in 2012.
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